Gearing up for a busy Fall Campaign

We are excited to embark on our 13th season promoting careers in the insurance industry. This September, along with our roster of over 300 industry professionals...

We are excited to embark on our 13th season promoting careers in the insurance industry. This September, along with our roster of over 300 industry professionals that act as Career Connections Ambassadors we will be in high schools, on post-secondary campuses and at community career events working to improve the understanding of insurance, illustrate the role of insurance in society, and encourage young adults and career seekers to pursue one of the many skilled professions available in the insurance industry.

In addition, we are also engaging with elementary and secondary school educators across the country in order to help them bring insurance into their classroom and helping their students understand how insurance works, why it’s important and to plant the seed early on that insurance is an exciting industry to work in.

We are looking forward to another successful fall season breaking down the many myths about careers in insurance and attracting bright new talent to the industry!

Fall Campaign

High School: Career Connections (with support from the roster of over 300 Ambassadors) is aiming to facilitate well over 100 classroom presentations and attend several large-scale events targeted to students thinking about the next steps in their education and career this fall. These events include Ontario Universities Fair (OUF), BC Education & Career Fairs, Alberta Employment Fair, and the Ontario College Information Fair (OCIF) and are expected to provide the opportunity to reach over 100,000 students! Plans are also already under way for Feed the Minds of Youth on November 2, 2016—an annual tradition since 2004 that engages Grade 9 students participating in Take Our Kids to Work Day in learning more about insurance and careers within the sector through interactive activities and guest speakers either at the local Insurance Institute or at host companies across the country; over 1000 students are expected to take part!


Post-Secondary: The fall is definitely one of the most intense periods of activity for this audience! With a plan to participate in over 20 general career fairs on as many campuses in a three–four week period, there is a potential to reach over 50,000 students. The conversations with students at these events will lay the foundation of awareness to have as many talented, creative, and motivated people as possible consider a career in the p&c insurance industry. In addition, Career Connections will offer a variety of insurance specific activities on post-secondary campuses (including many of the 12 colleges and universities with full-time insurance programs) this fall. These niche events include career fairs, industry panels, presentations, and networking events. The goal is to foster a greater level of engagement for students with Career Connections messaging and with our industry partners and help students better understand what a career in property & casualty insurance might look like: rewards of working in the sector, kinds of opportunities available, and how students can apply.

Career Changers and Internationally Trained Professionals (ITPs): A host of presentations, industry panels, and insurance-specific career events targeted to this audience are among the activities Career Connections will be undertaking as it kicks off the 2016–17 campaign. Last year’s events attracted over 1,000 highly engaged participants and provided an excellent opportunity for industry professionals and employers to network with interested potential candidates.

Educators: Conferences and presentations are a great vehicle for the program to reach out to this vital intermediary. Not only is Career Connections promoting the wide array of career options the industry has to offer to over 4,000 educators, but we are also encouraging teachers to book an Ambassador classroom presentation, make use of our bank of curriculum resources, or both. These resources are aligned to each province’s curriculum and offer easy-to-use lesson plans, videos, and activities to help illustrate how insurance works and its role in society.

Be sure to check out our Events Calendar to find out if we're attending an event near you!