Insurance is already part of everything you do.

Find your career in it.

Feed the Minds of Youth

Each year on the first Wednesday in November, employees across Canada will introduce their grade nine children to their places of work during The Learning Partnership’s annual Take Our Kids to Work Day.

This event provides grade nine students the opportunity to be explore the career of a parent or guardian as well as learn about what different industries and companies have to offer. To complement this event, the Insurance Institute hosts Feed The Minds of Youth events across Canada. In 2021, Feed the Minds of Youth will take place on Wednesday, November 3rd and will be a 100% virtual experience.

FTMOY 2021 promises to be an engaging and interactive way to showcase how insurance works, the vital role it plays in the world around us, and the multitude of rewarding career paths in our industry ecosystem.

This event:

  • Offers ease and flexibility with a wide array of programming options to choose from

  • Could either stand alone as an event or easily compliment other activities that you have planned at your (virtual) workplace

  • Will be meaningful, enjoyable and cater to the needs of grade nine students

  • Aligns to the mission and expectations associated with Take our Kids to Work Day

  • Is available at no-cost, can be done from anywhere, and molds well to the realities of remote working and learning

A few more details:

Take Our Kids to Work Day and Feed the Minds of Youth will take place on Wednesday, November 3rd, 2021.  We are planning a ‘live’ virtual agenda that will run twice  throughout the day to accommodate multiple time zones and participant schedules.   This will be rounded out with on-demand programming options so that students (along with input from their parents/guardians, schools, and your organization) can choose what they would like to take part in. 

Here are the highlights of what is in-store:

  • Careers in Insurance video ‘Watch Party’ complete with a Kahoot quiz and interactive activities

  • Interactive Panel featuring Specialty Lines (incl Sports & Entertainment), STEM careers/implications in our industry, and emerging risks

  • Trivia Challenges and Career Connections Website Scavenger Hunt

  • ‘Ask Me Anything’ career chats with industry professionals

  • ‘Spot The Risk’ Game of Scenarios with Risk Managers, Loss Control Specialists, and Underwriters

  • Prizes, a spirit of fun, and a few surprises for a few participants throughout the day

 To learn more or to register your Grade nine student(s) today, please e-mail us at



Need help planning your day? Use the resources below to shape your event.

2021 FTMOY Event Agenda
Games and Activities

 Feed the Minds of Youth

Feed the Minds of Youth 2021 - A Successful Tradition Continues!

November 3, 2021 marked our annual Feed the Minds of Youth/Take Your Kids to Work day which included close to 100 luncheons and events held at local Institute chapter offices and insurance organizations across Canada. The combined efforts of everyone supporting this day resulted in over 1100 grade 9 students being reached as they learned about careers in the insurance industry. We couldn’t be more thankful for the tremendous support of everyone who was involved in putting together these events and are pleased to report yet another round of extremely positive feedback from participants, parents, and partners. Please see below for some highlights!

I liked… “how I was able to get a snapshot of the kinds of jobs in the insurance industry. I could easily get feedback if I’m unsure about anything”
I learned … “to work hard no matter what and that insurance is not what you think it is”  
“The importance of insurance in everyday life”
I was most interested in… “learning about the different job opportunities that come from insurance” 
I liked…  “being able to bring my daughter to this event, which explains the industry far better than I could do so in such a short space of time”
I learned… “about the connections between different types of education and how they can be involved in insurance”
I was most interested in… “Listening to the variety of information provided by the guest speakers, which is a small indication of how diverse the insurance industry really is.” 
“…thank you once again for coming out to our office and speaking to our group of kids.  It was a great session and we all learned something new.  One of the managers leaned over to me during your presentation and said, ‘I didn’t know that’s where the term underwriter came from!” 
Thank you to everyone who participated this year, whether you were hosting or attending the event! Your support is invaluable as is the impact this one day event has on students across the nation in helping them understand the role and importance of insurance as a career. We look forward continuing this tradition and hope to see you next year!