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Feed the Minds of Youth

Each year on a Wednesday in November, employees across Canada will introduce their grade nine children to their places of work during The Learning Partnership’s annual Take Our Kids to Work Day.

This event provides grade nine students the opportunity to be introduced to the career of a parent or guardian and to learn a bit about what different industries and companies have to offer. To complement this event, the Insurance Institute hosts Feed The Minds of Youth events across Canada at the local institutes and chapters. In 2019, Feed the Minds of Youth will take place on Wednesday, November 6.

There are two ways  to participate:

Feed the Minds of Youth events, hosted at institutes and chapters across the country, are funfilled, two-hour luncheon presentations. Through games and activities, we help students understand how insurance works, as well as introduce them to the wide variety of careers within the insurance industry. The local institutes and chapters will arrange for guest speakers, lunch, and gifts for all those who attend. Contact your local institute or chapter to register and to find out more.

The Feed the Minds of Youth Event-in-a-Box is a collection of tools, materials, games, and activities to help insurance organizations plan their own presentations and events for their employees’ sons or daughters. Career Connections will be happy to provide companies with this free kit, which will provide you with different ideas to introduce the property & casualty insurance industry to youth.

To order your Event-in-a-Box, please e-mail us at




Need help planning your day? Use the resources below to shape your event.

Sample Agenda
Games and Activities

 Feed the Minds of Youth

Feed the Minds of Youth 2018 - A Successful Tradition Continues!

November 14, 2018 marked our annual Feed the Minds of Youth/Take Your Kids to Work day which included close to 100 luncheons and events held at local Institute chapter offices and insurance organizations across Canada. The combined efforts of everyone supporting this day resulted in over 1100 grade 9 students being reached as they learned about careers in the insurance industry. We couldn’t be more thankful for the tremendous support of everyone who was involved in putting together these events and are pleased to report yet another round of extremely positive feedback from participants, parents, and partners. Please see below for some highlights!

I liked… “how I was able to get a snapshot of the kinds of jobs in the insurance industry. I could easily get feedback if I’m unsure about anything”
I learned … “to work hard no matter what and that insurance is not what you think it is”  
“The importance of insurance in everyday life”
I was most interested in… “learning about the different job opportunities that come from insurance” 
I liked…  “being able to bring my daughter to this event, which explains the industry far better than I could do so in such a short space of time”
I learned… “about the connections between different types of education and how they can be involved in insurance”
I was most interested in… “Listening to the variety of information provided by the guest speakers, which is a small indication of how diverse the insurance industry really is.” 
“…thank you once again for coming out to our office and speaking to our group of kids.  It was a great session and we all learned something new.  One of the managers leaned over to me during your presentation and said, ‘I didn’t know that’s where the term underwriter came from!” 
Thank you to everyone who participated this year, whether you were hosting or attending the event! Your support is invaluable as is the impact this one day event has on students across the nation in helping them understand the role and importance of insurance as a career. We look forward continuing this tradition and hope to see you next year!